Hello Rewind
Apr 7 '10
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Fallon Briefs
In 2008, Fallon was using these two briefs.
Both are non-directional and open for the planner to express their thinking in any form necessary. And you have your standard Fallon logo on top, ‘What’s needed’ and approvals on the bottom.
One was the normal agency brief. The other, named the ‘Red Brief’ was for when the brief was important — the client hates all your ideas and you need to start anew or there’s a new biz pitch coming up and they need as big of thinking as they can get.
(Thanks to adliterate for beginning the briefs project)
